#150: How to scale user acquisition in 2023 with Matthew Lord, CSO and Lee Aho, EVP of Marketers Perform[cb]
Business of Apps Podcast
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Best Practices for Testing New Targeting Strategies
MMPs are bridging the gap between what scan, maybe leaves on the table and doesn't do as well yet with the rest of the marketplace. I would just say like hey, can you ramp up on your programmatic, your contextual going forward in that video CTV all of it to really make sure that you have a healthy mix. You know, buying on Facebook is very different than buying on TikTokMaybe there's a certain overlap and strategies but there are also big differences right.
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