Best Practices for Testing New Targeting Strategies

MMPs are bridging the gap between what scan, maybe leaves on the table and doesn't do as well yet with the rest of the marketplace. I would just say like hey, can you ramp up on your programmatic, your contextual going forward in that video CTV all of it to really make sure that you have a healthy mix. You know, buying on Facebook is very different than buying on TikTokMaybe there's a certain overlap and strategies but there are also big differences right.