How to Optimize Your Marketing for Success

Make sure you know your consumer and that consumer journey across every channel you're running in really, really well. One of the weaknesses of like a lot of programmatic buys is that they're not sharing that data back and forth right so if you're on a programmatic and you're doing like a maximize traffic to a certain CPI,. That's giving you the ideal customers you're really after. How do you foresee marketers overcoming these privacy challenges in 2023? And what strategies are you seeing marketers employee in use acquisition campaigns.