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#150: How to scale user acquisition in 2023 with Matthew Lord, CSO and Lee Aho, EVP of Marketers Perform[cb]
Business of Apps Podcast
The Importance of Budget Constraints in Marketing
17% of people said that lack of ad budget is one of their biggest challenges right now. So I would start by asking, you know, is restraining or constricting budgets the correct approach for our business? You're encouraging an outcome based approach. Additionally, if you're finding that your competitors are pulling back budget, huge opportunity to strengthen your brand signal and gain market share.
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