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#150: How to scale user acquisition in 2023 with Matthew Lord, CSO and Lee Aho, EVP of Marketers Perform[cb]
Business of Apps Podcast
The Privacy Challenges in the Mobile Market
The privacy challenges are real, right, and I think every marketer in this space has felt it. It's everything from governmental regulations and in the US, right, it's happening state by state. The abuse of data is really unfortunate most of all because it impacts things that were so valuable to marketers but that's where we are and we have to live with it.
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