The Future of Content Marketing

The key is making sure you're right pricing that channel for how it's performing specific to your app and your customer acquisition. You know, in terms of nascent channels CTV, CTV clearly got a lot of interest from the audience I'm not surprised. It's a huge buzzword probably going to be one of the fastest growing channels again this year. And so we were huge believers that all media eventually should become truly outbound based outcome based. So we think the fact that all channels are embracing this they operate across like 26 different channels is just a huge step forward for marketers. We used to have and used to be able to leverage so efficiently is gone.