#150: How to scale user acquisition in 2023 with Matthew Lord, CSO and Lee Aho, EVP of Marketers Perform[cb]
Business of Apps Podcast
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The Importance of Web Based Acquisition for App Marketers
We see increased adoption and a lot of success with app first focused marketers starting to build effective web based strategies. For example, like antivirus and shopping extension and personal finance marketers who maybe came to us with strength on web. They've started to expand their app approach. And the opposite is true too. streaming services, photo editing solutions, sports betting apps are now running really competitive web based acquisition programs.
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