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#150: How to scale user acquisition in 2023 with Matthew Lord, CSO and Lee Aho, EVP of Marketers Perform[cb]
Business of Apps Podcast
How to Create Your Own Certitude as a Marketer
"I love everything Lee said and I don't, I think I'm good. I just really reinforce a lot of what he said," says CEO James Cevallos. "Uncertainty is very difficult for marketers to deal with." He adds that you have to create your own certainty in the digital world.
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