2min chapter

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#150: How to scale user acquisition in 2023 with Matthew Lord, CSO and Lee Aho, EVP of Marketers Perform[cb]

Business of Apps Podcast

CHAPTER

How to Use Emerging Channels to Acquire High Value Users

We operate in about 30 different collective channels and really try to identify for each specific brand or marketer. Where are they most likely to find the best audience for them. And then how do we construct strategy to go acquire that? We've helped a lot of marketers and brands tap into new emerging channels to build some diversity and also open the addressable market. So having on a high level we like supported spends and continued investment where the return is strong.

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