

Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it
8 snips Apr 14, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 4min
Racco: How to Use Industry News to Increase Your Newsletter Subscribers
03:51 • 2min
The Top 10 Ad Tech Cities in the World
05:49 • 4min
The Future of Privacy
09:30 • 3min
The Spectrum of Sustainability Efforts
12:18 • 4min
AI and Ad Tech: The Future of Ad Tech
16:09 • 4min
AI's Impact on Optimization and Data Targeting in Ad Tech
19:47 • 4min
The False Argument for Behavioral Advertising
24:13 • 3min
How the Internet Disrupted the Newspaper Business
26:47 • 2min
The Uninformed Argument for Contextual Advertising
29:08 • 5min
The Death of Contextual Layoffs
33:48 • 2min
Contextual Targeting: A Grip in the Publishers' Corner
35:28 • 4min
The Unreliable Consequences of Open RTV
39:17 • 2min