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Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it
Marketecture: Get Smart. Fast.
Contextual Targeting: A Grip in the Publishers' Corner
I don't know how many publishers buy these solutions to be future-proofed versus being able to capitalize on the revenue opportunities of today. I think it's a little bit more of just general market conditions. So if the market slows down, if customers are taking long to sign contracts or renew, that's just the tea leaves and you need to make adjustments accordingly. But I could be wrong about publishers buying on the future-proof strategy. It's just not typically something that you see from them.
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