Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it
Marketecture: Get Smart. Fast.
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The Future of Privacy
I try not to be too judgmental when it comes to things like fingerprinting. Every company has to balance the various initiatives and various strategies that they have going on. I think there's definitely an opportunity in privacy as well, especially around compliance. There's obviously a lot of plumbing, so if you're a participant in the industry and you want to anticipate the privacy changes, you have to do a lot of work.
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