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Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it
Marketecture: Get Smart. Fast.
The Death of Contextual Layoffs
Permuted laid off 40% of staff. Is this the death of contextual? Is this just a blip? Is this something we should care about? Rob Racco: I don't think Google did anybody any kind of favors by, or at least didn't do these kinds of companies any type of favors when it came to like urgency of adopting their products.
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Discover
highlights
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