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Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it
Marketecture: Get Smart. Fast.
AI's Impact on Optimization and Data Targeting in Ad Tech
Ad tech is always interesting because it has such obvious pain points and obvious opportunities. I think one of the areas that's really interesting and can be attacked is just like how much manual work still gets done. The most advanced LLMs today that I've seen are kind of slow. They're more accurate, but they're not as fast as older, older models.
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