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Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it
Marketecture: Get Smart. Fast.
The Uninformed Argument for Contextual Advertising
Raka: The New York Times is basically shaking their fist at the entire internet. He says contextual advertising doesn't work, and it's not what people want. Raka also thinks that some of the targeting does enable some of the divisiveness on social networks. Permative news had some layoffs this week but they were pretty big for those you don't know.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode