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Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it
Marketecture: Get Smart. Fast.
The False Argument for Behavioral Advertising
Eric Liu: The idea that the value of journalism and traditional media declined, because advertisers can find the audience whatever they wanted is totally wrong. He says it assumes there's a single pool of advertising that would have gone to the New York Times if not for behavioral advertising. Liu: It really drives me crazy how often this false point of view comes up from people who are basically drive by experts.
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highlights
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