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Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it
Marketecture: Get Smart. Fast.
Racco: How to Use Industry News to Increase Your Newsletter Subscribers
Racco: I decided to do something that I used to do as part of the leadership team at SiteScout, you know, share snippets of articles that I found interesting. So why I thought it was important or wrong or where there's an opportunity, stuff like that. You can't rely on people to read stuff. The high watermark was actually 14,000. It kind of fell down a bit because of the pandemic and layoffs but is now stabilizing around 12K.
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