Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it
Marketecture: Get Smart. Fast.
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The Spectrum of Sustainability Efforts
Ratco tweeted about the spectrum of sustainability efforts or decarbonization efforts and how it starts with just cutting off made for advertising sites. "I don't think anybody would disagree that cutting out all the crappy source supply" is wasteful, he says. The waste from carbon is acting like a proxy for good advertising practices, Ratco adds.
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