Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it
Marketecture: Get Smart. Fast.
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How the Internet Disrupted the Newspaper Business
The internet disrupted local news, but it's also Craigslist that destroyed the newspaper business. "Craigslist completely gutted the classifieds category on extremely low-cost or even free basis," he says. The other thing here that's not appreciated is just a very helpful and user-friendly concept.
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