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Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it
Marketecture: Get Smart. Fast.
How the Internet Disrupted the Newspaper Business
The internet disrupted local news, but it's also Craigslist that destroyed the newspaper business. "Craigslist completely gutted the classifieds category on extremely low-cost or even free basis," he says. The other thing here that's not appreciated is just a very helpful and user-friendly concept.
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highlights
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