Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it
Marketecture: Get Smart. Fast.
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AI and Ad Tech: The Future of Ad Tech
I'm incredibly bullish on AI, and I've been casually playing around with it. The rapid development of AI over the last few months has been legitimately exciting. There are obvious opportunities that people have been highlighting things like creative generation testing campaign optimization or contextual targeting. But a big one that I see comes from the drastic improvements in the AI powered transcription serve as the core.
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