The SaaS Revolution Show

How to improve Demand Gen for your SaaS business, with Chris Walker (Refine Labs)

Jan 27, 2022

57:36

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Highlights

AI Chapters

Episode notes

Building the Brand of a Sass Company

02:01

Is Paid Social More Intent Focused Than Direct Response Marketing?

03:20

How to Make Meaningful Contributions to All These Dark Channels

02:46

Introduction

2min

Demand Gen for Sass Companies Workshop - Chris Givin Joins Us

3min

Marketing - The Best Way to Get Things Done Outside of Product

5min

Is Your Marketing Strategy Different From Your Competitors?

3min

What's Working Right Now?

2min

Is Predictable Revenue Still Working?

4min

Demand Acceleration Framework

4min

What Is Dark Social?

4min

How to Measure the Success of an Event Sponsorship

4min

10.

Bdob Buyers Aren't Flooded With Links, Blog Posts and Bonars

2min

11.

Is Paid Social More Intent Focused Than Direct Response Marketing?

3min

12.

Is It Better to Concentrate on Strategic Content, or Strategic Content?

1min

13.

How to Make Meaningful Contributions to All These Dark Channels

3min

14.

Are You a Commercial CIO?

2min

15.

Building the Brand of a Sass Company

2min

16.

Is There Still a Place for Superfocused ABM?

2min

17.

The Benefits of Competitive Research

2min

18.

Are You Looking at Adapting Your Marketing Strategy Over the Next 12 Months?

4min

19.

How Do I Make the Content Work on You Two?

4min

20.

Sastok Revolution Podcast - Chris, Is There a Better Way to Do It?

2min

Chris Walker is the Founder and CEO of Refine Labs, a progressive demand generation agency that challenges the status quo in B2B marketing. Refine Labs executes tactics that align with how consumers actually buy instead of generating fruitless leads. Before launching Refine Labs, Chris led marketing at two B2B firms where he built the foundation of his unique perspective on demand generation. Chris also hosts the State of Demand Gen podcast where he shares tangible advice and tactics alongside today’s top B2B marketers. Chris joined Alex Theuma on an exclusive founder members only workshop as part of our SaaStock Founder Membership (SFM), to share how you can grow your business and improve your demand generation strategies. Check out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025) 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof) 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)