How to improve Demand Gen for your SaaS business, with Chris Walker (Refine Labs)
The SaaS Revolution Show
00:00
How Do I Make the Content Work on You Two?
Tik tock is a great channel if you already can produce content that you're the people th you're going after want. Get to know your customers, when i say customer, it means market. There's segmentation levels that don't that aren't phermographic data about how many employees or what industry they're in. If you're just targeting senior in your marketing campaign, you actually don't tailor the message the right way. You don't target the right people and your sale team's going in the wrong direction.
Play episode from 51:53
Transcript
