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How to improve Demand Gen for your SaaS business, with Chris Walker (Refine Labs)
The SaaS Revolution Show
What's Working Right Now?
The key is knowing which channels are the best to use right now. Just listen to what your customers say. You could do a survey to the decision makers at your top hundred 500 accounts. And then you could literally just start to allocate your marketing mix. That way, it would point you in a much better direction than what companies use today.
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