

The SaaS Revolution Show
The SaaS Revolution Show, Alex Theuma
The SaaS Revolution Show, hosted by Alex Theuma, brings you insights and tactics from the greatest SaaS minds in Europe and across the world. Revolutionary founders, executives, and investors openly share wisdom on attracting and keeping customers, growing companies in unlikely places, scaling globally, successfully reaching the SaaS high skies, and never giving up. The SaaS Revolution Show is brought to you by SaaStock, the only media, membership and events business that focuses on SaaS founders scaling to $10mill ARR.
Episodes
Mentioned books

Jan 29, 2026 • 28min
How AI is reshaping SaaS product and pricing, with Nue CEO Mark Walker
In this episode, Alex Theuma and Mark Walker, CEO of Nue, discuss how AI is accelerating the pace of change in SaaS and the knock-on effect this is having on pricing and monetisation.
Mark explains how Nue has become a critical part of the infrastructure powering many of the world’s fastest-growing AI-native and scaled SaaS companies, including OpenAI, Anthropic, and Jasper. Drawing on learnings from these companies, he unpacks how usage-based models, committed spend contracts, and rapid product experimentation are replacing traditional SaaS playbooks.
Alex and Mark also reflect on life as an entrepreneur, scaling teams, managing stress, and the need to embrace constant change.
- Why AI has disrupted product development cycles and changed how SaaS companies create value.
- How faster product iteration is forcing new pricing and monetisation models.
- The rise of committed spend, consumption-based contracts and experimentation at scale.
- Why you should build revenue systems for the company you want to become, not the one you are today.
- How AI-native startups and scaled SaaS companies are converging on the same challenges.
- Why speed across product, systems and execution is now the ultimate competitive advantage.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Jan 22, 2026 • 31min
10 Years to $10M ARR: Lessons from Precoro’s Founder
SaaS Revolution Show with Alex Theuma and Andrew Zhyvolovych, CEO and Founder of Precoro. Together, they unpack a 10-year journey of building a B2B SaaS business to nearly $10M in ARR.
Andrew shares how his early career in car sales, finance, and Groupon shaped his mindset as a founder, and how those lessons helped him build Precoro through disciplined execution, customer-funded growth, and a strong “sports team” culture.
You’ll learn:
- How Precoro grew from idea to nearly $10M ARR
- Why revenue is the best form of market validation
- How to build and motivate a high-performance team
- What AI really means for B2B SaaS today
- Why cold calling is making a comeback
- How Andrew plans to scale to $100M ARR
This episode is packed with practical insights for SaaS founders, operators, and anyone building a serious B2B business.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
Jan 15, 2026 • 34min
How You.com 10x’d MQLs with multithreaded marketing
Kady Srinivasan, CMO at You.com and Freshworks, shares her journey of revamping You.com’s go-to-market strategy. She explores the transition to enterprise AI and differentiates between AI natives and laggards, highlighting the need for tailored marketing strategies. Kady dives into the concept of multithreaded marketing, revealing how it can 10x MQLs and enhance ACV. She emphasizes the importance of prompt marketers, AI-fluent generalists, and a robust marketing tech stack to accelerate growth and streamline operations.
Jan 12, 2026 • 30min
From CRO to CEO: Nick Turner on scaling Dreamdata and building trustworthy AI
In this episode of The SaaS Revolution Show, Alex Theuma is joined by Nick Turner, CEO of Dreamdata, to discuss the journey from CRO to CEO and what it really takes to scale a B2B SaaS company in the age of AI.
Nick shares lessons from Dreamdata’s growth journey, including the company’s $55M Series B, and explains why trust and accuracy matter more than hype when building AI products. He breaks down the risks of applying generative AI and agents to complex revenue and attribution data and what SaaS leaders should consider before putting AI in front of customers, boards, or finance teams.
Alex and Nick also discuss:
- Nick’s transition from CRO to CEO and what changed at the leadership level.
- How Dreamdata approaches AI as a system of context, not just automation.
- Why reliable attribution and data integrity are critical for modern GTM teams.
- How investors evaluate AI, retention, and fundamentals at growth stage.
- Practical advice for founders building sustainable, predictable SaaS businesses into 2026.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
Nov 20, 2025 • 30min
How AI is changing SaaS funding with Ventech’s Audrey Soussan
Audrey Soussan, a General Partner at Ventech with over 15 years in European VC, discusses the evolving SaaS landscape. She highlights that AI is now a standard layer, not just a vertical, and differentiates between AI-native startups and those adapting to AI. Audrey provides insights into what VCs look for in seed funding, offers practical advice for founders on managing tech debt, and emphasizes the value of community support. She also shares thoughts on competitive dealmaking and suggests that non-AI founders can still attract investment with strong metrics.

Nov 13, 2025 • 32min
From NASA to nine-figure ARR: Adam Markowitz on building Drata, trust and timing in SaaS
Adam Markowitz, Co-founder and CEO of Drata and former aerospace engineer at NASA, shares his remarkable journey from the Space Shuttle program to the SaaS landscape. He discusses how his experiences shaped his founder mindset and led to Drata’s rapid success, hitting $100M ARR in just four years. Adam reveals the importance of product-market fit, strategic timing, and a partner-led go-to-market strategy. He also explores how AI is transforming compliance expectations and shaping the future of Drata as they expand their offerings globally.

8 snips
Nov 6, 2025 • 21min
Building AI-enabled products: Lessons from Tines Co-founder Tom Kinsella
Thomas Kinsella, Co-founder and CCO of Tines, shares insights on building AI-enabled products in this engaging discussion. He delves into the critical balance between innovation and trust in AI, emphasizing the importance of user experience. Kinsella outlines a framework to navigate the complexities of integrating AI into workflows responsibly. He provides valuable advice on scaling strategies and adapting to enterprise needs, all while fostering a culture of empowerment within teams. Plus, he sheds light on the evolving Irish startup landscape.

Oct 30, 2025 • 20min
Inside ElevenLabs GTM: Speed, culture, and growth
Jonathan Chemouny, GTM lead at ElevenLabs, dives into the rapid growth of the AI startup. He shares how removing job titles fosters alignment and speeds up processes. Discover the innovative ‘startup within a startup’ culture that enhances experimentation and pipeline growth. Jonathan discusses the importance of using their own technology for outreach and the effectiveness of face-to-face meetings in a digital world. He also highlights the significance of tailored communication channels and shares insights on recruiting talent in an AI-first landscape.

Oct 23, 2025 • 12min
Vibe code vs no-code: Softr’s vision for the future of app building
In this engaging discussion, Mariam Hakobyan, CEO and co-founder of Softr, uncovers the potential of AI-powered no-code platforms. She highlights the distinction between vibe-coded and no-code applications, emphasizing the importance of creating production-ready solutions. Mariam shares Softr's impressive growth story, reaching over one million builders through organic methods, and underscores distribution as a key challenge for SaaS founders today. Her insights on leveraging AI to enhance app building and solving real problems make this conversation a must-listen.

Oct 17, 2025 • 21min
Voice AI that delivers: Synthflow AI’s Hakob Astabatsyan on solving the last mile problem
Live from SaaStock Europe 2025, Alex Theuma speaks with Hakob Astabatsyan, Co-founder and CEO of Synthflow AI.
Hakob shares how Synthflow grew 15x revenue in its first year and how it now powers millions of business calls every month. He explains what it takes to move beyond AI hype and solve the “last-mile problem”, delivering real, measurable value through end-to-end automation and RPA 2.0 (voice + task completion).
They also discuss Synthflow’s US-first GTM strategy and the rise of forward deployed engineers.
Listen to learn:
- How Synthflow AI scaled from 0→15x in a year.
- What the “last mile” really means in AI.
- The role of forward deployed engineers in customer success.
- How RPA 2.0 makes AI agents truly useful.
- Hakob’s AI stack.
- Why voice AI has crossed the cusp, and what comes next.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)


