

The SaaS Revolution Show
The SaaS Revolution Show, Alex Theuma
The SaaS Revolution Show, hosted by Alex Theuma, brings you insights and tactics from the greatest SaaS minds in Europe and across the world. Revolutionary founders, executives, and investors openly share wisdom on attracting and keeping customers, growing companies in unlikely places, scaling globally, successfully reaching the SaaS high skies, and never giving up. The SaaS Revolution Show is brought to you by SaaStock, the only media, membership and events business that focuses on SaaS founders scaling to $10mill ARR.
Episodes
Mentioned books

Aug 7, 2025 • 21min
$70M to $100M in 2.5 yrs: PandaDoc President on growth
This special episode comes live from SaaStock USA 2025.
PandaDoc President Keith Rabkin joins Go Nimbly CEO Jen Igartua to reveal the strategies that took them from $70M to $100M ARR in just 2.5 years.
In the 20 minute chat, Keith shares:
- How PandaDoc wins against incumbents Docusign and Salesforce.
- The strategy that helped PandaDoc increase financial results, despite headcount decreasing through attrition.
- One metric that eliminates sales and marketing friction.
- The AI implementations that are actually driving results.
Guest links:
Jen Igartua - https://www.linkedin.com/in/jen-igartua/
https://gonimbly.com/
Keith Rabkin - https://www.linkedin.com/in/krabkin/
https://www.pandadoc.com/
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Jul 31, 2025 • 35min
An existential moment for SaaS, Venkat Thiruvengadam on the AI shift
Host Alex Theuma is joined by DuploCloud Founder and CEO Venkat Thiruvengadam.
Venkat shares his journey from Microsoft Azure to building a $50M-funded DevSecOps platform. He discusses bootstrapping the company for the first three years, through to leading the company through what he calls an “existential moment” for all SaaS businesses: the shift to AI-native operations.
Guest links:
Website: https://duplocloud.com/
LinkedIn: https://www.linkedin.com/in/venkat-thiruvengadam-35a7396/
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Jul 24, 2025 • 30min
Inside Protex AI: $54M raised, 300% growth, Fortune 500s closed
Dan Hobbs, CEO & Co-Founder of Protex AI, joins SaaStock’s Alex Theuma to break down how his startup is transforming factory safety using AI and how they scaled to triple-digit growth with an enterprise-first GTM motion.
In this episode, you’ll learn:
- How Protex AI went from YC to 300% YoY growth
- Why they moved fast into the U.S. (and why you should too)
- The AI tools Dan actually uses to drive team efficiency
- How to close enterprise clients
- Dan’s biggest founder lessons and what he’d do differently
- Top tier advice from Pitbull aka Mr. Worldwide…. Yes, really.
Guest links:
LinkedIn: https://www.linkedin.com/in/dan-hobbs-258998ab/
Website: https://www.protex.ai/
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

10 snips
Jul 17, 2025 • 27min
Scaling Mollie: SaaS growth, AI & fintech with Koen Köppen
Koen Köppen, CEO of Mollie and former CTO of Klarna, discusses his ambitious plans to expand Mollie from 6 to 31 markets by 2026. He emphasizes the importance of operational efficiency over flashy growth hacks and reveals how AI has tripled their customer contact efficiency. Koen offers key insights for SaaS founders on market expansion, the risks of premature scaling, and the significance of embedded finance in enhancing business models. His experiences provide a roadmap for navigating challenges in fintech and SaaS growth.

Jul 10, 2025 • 38min
How AI Is changing SaaS and search: Insights from Mike Walrath (Yext)
This week, Alex speaks with Yext CEO Mike Walrath about his journey in the software industry, the challenges faced by SaaS companies, and the impact of AI on the market.
Mike shares insights on leadership, the importance of judgment in decision-making, and how AI is reshaping marketing and SEO strategies. They also discuss the evolving SaaS landscape and the necessity for companies to adapt to new technologies and customer expectations.
Guest links:
Website: https://www.yext.com/
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Jul 3, 2025 • 36min
Joe Hyrkin on scaling Issuu to $30M, raising smart debt, and surviving as CEO
In this episode of the SaaS Revolution Show, host Alex Theuma speaks with Joe Hyrkin, CEO of Care Grit Learning and former CEO of Issuu. They discuss Joe's journey in the tech industry, focusing on his experiences with Issuu, its acquisition, and the importance of profitability and growth strategies. Joe shares insights on navigating debt, the challenges of being a CEO, and the significance of coaching SaaS founders. The conversation wraps up with rapid-fire questions that highlight key lessons for tech entrepreneurs.
Guest links:
LinkedIn: https://www.linkedin.com/in/joehyrkin/
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Jun 26, 2025 • 39min
Bootstrapping Towards $100MM and a $1.7B Valuation
In this re-run episode of the SaaS Revolution Show, originally recorded in 2022, our host Alex Theuma is joined by Ross Andrew Paquette, Chairman and CEO at Maropost, to talk about bootstrapping a B2C CRM to $100MM and a $1.7B valuation.
Ross shares:
🚀 Maropost's founding story
🚀 The big moves that took the company to $26MM in just 28 months (and the strategy to reach $100MM!)
🚀 How Maropost achieved a $1.7B valuation
🚀 What he was most looking forward to at SaaStock 2022
…and more!
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Jun 19, 2025 • 39min
How Abacum tripled its revenue without adding headcount...then raised a $60M Series B
After a huge year of growth, Abacum just raised a $60M Series B.
In this episode, Co-founder and COO Jorge Lluch joins Alex to discuss how they did it, including: tripling revenue without growing headcount, staying laser-focused on efficiency, and delivering a great product.
They discuss:
- Abacum’s early stages, including the decision to take time and invest heavily in the product early on.
- How Jorge’s frustrations as a CFO helped shape the Abacum platform.
- How they stayed disciplined to balance fast growth and efficiency.
- The pillars behind Abacum’s GTM motion.
- Growing a global company and expanding from Europe into the US.
- Life as a co-founder and the true meaning of success.
Guest links:
LinkedIn: https://www.linkedin.com/in/jorgelluch/
Website: https://www.abacum.ai/
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Jun 12, 2025 • 37min
Zeb Evans on how ClickUp got to $10M ARR in 2 years (now over $200M)
This is a re-run of a 2022 episode with ClickUp CEO and Founder, Zeb Evans.
This is a re-run of a 2022 episode with ClickUp CEO and Founder, Zeb Evans. ClickUp is now doing over $200M in revenue but this popular episode is a look back at the early days. Zeb joins host Alex Theuma to discuss how the company reached $10M ARR in just two years, including.
- How ClickUp got its first customers.
- Why Zeb chose the VC route and how did they raised their first round.
- Focus areas for getting to $1M ARR fast.
- What needs to change when you go from $1M ARR to $10M ARR.
- The best advice he’s ever received.
Guest links:
LinkedIn: https://www.linkedin.com/in/zebevansclickup/
Website: https://clickup.com/
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Jun 5, 2025 • 35min
How Typeform scaled to 150,000+ customers without losing focus
This is a special episode from SaaStock Europe 2024. Ryan Floyd (Founding MD at Storm Ventures) and Joaquim Lecha (Former Typeform CEO) discuss pivotal stages and learnings from Typeforms’s journey to $80M ARR and 150,000 customers.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)