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4min chapter
How to improve Demand Gen for your SaaS business, with Chris Walker (Refine Labs)
The SaaS Revolution Show
Is Predictable Revenue Still Working?
A lot of the work needs to be shifted from what used to be sales to now into marketing because of how buyers want to buy in the access of information. We need marketing to move buying processes at sca so that buyers are coming to your web site or calling you, and saying, i'd love to talk to one of your sales rabout buying the stuff right now. So instead of us cold calling people, saying, hay, could you have a meeting with us? Here's a 200 dollar gift card. Can we have a meeting? And then when they ask you for the meeting, win those meetings? I don't know wy right? Now, from first call to close
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