How to improve Demand Gen for your SaaS business, with Chris Walker (Refine Labs)
The SaaS Revolution Show
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How to Measure the Success of an Event Sponsorship
Executives and marketers measure the success of their marketing on lead generation, not revenue generation. And so you see people back there that continue to have high five about how many m c s they get but never look at whether or not they convert any better. When it's multi stakeholder enterprise sas, it doesn't work like that. Nobody's going to quick and add cold, go to your web site and give you 30 thousand dollars. You need this layer in the middle where it actually goes through a human when it moves through a human thiss.
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