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4min chapter
How to improve Demand Gen for your SaaS business, with Chris Walker (Refine Labs)
The SaaS Revolution Show
What Is Dark Social?
Dark social is a term that has been around since the early two thousand tens. It refers to how people communicate with each other through word of mouth and internal slack channels. Companies are obsessed with attribution, it's really killing their marketing,. Its stunting the way marketers are able to innovate and do things like this.
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