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3min chapter
How to improve Demand Gen for your SaaS business, with Chris Walker (Refine Labs)
The SaaS Revolution Show
Is Paid Social More Intent Focused Than Direct Response Marketing?
Paid adds are more intent focused to attract people who are looking for specific type of product functionality. We do almost no direct response marketing in paid social. I don't spend any time on high ballume low intent keywords on gogleas i think it's highly inafit, cost and efficient. And so when you market, the aegoy youre viewed is the category leader.
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