Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11
Introduction
00:00 • 2min
The Topo Double Funnel and Demand Creation Strategy
02:13 • 3min
How to Split the Funnel to Increase Win Rates
05:23 • 2min
How to Improve Customer Acquisition Cost Shut Off Low ROI Programs
07:32 • 3min
The Hidden Cost of Unproductive Lead Sources
10:37 • 4min
How to Calculate Your Sales Velocity
14:23 • 2min
How to Use Dark Social to Drive More Demo Requests
16:36 • 4min
How to Get a High Volume of MQLs
20:59 • 3min
How to Choose the Best Things to Invest in and Adjustments to Your Go-to-Market Strategy
23:30 • 2min
The Dark Social Versus the Dark Funnel
25:46 • 5min
The Differences Between Dark Social and the Dark Funnel
30:24 • 3min