
RV 66 - Split the Funnel 101
GTM Live
00:00
Introduction
Chris Walker: The lead funnel is totally broken the fact that this is even in the model anymore where you drive a high volume of leads and then have your SDR team call people that didn't ask to talk to you. "This stuff is clearly not worked for almost a half decade probably more than that if you really looked at the data like the fact that we still have this in play" He says companies should run add ABM software and run account based on top of it with same intention of just having our sales team Call people that don't want to buy right now.
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