The Hidden Cost of Unproductive Lead Sources

An analysis that you're going to do with CRM data. Based on last touch attribution before sales engaged So what is the driver for sales to actually go out and put them into a sequence make a cold call send an email or whatever else They're doing to try try and get them into a meeting. The reason why to do these things is that when you do this analysis, it's going to become very clear Where are the sources that we're sending our sales team leads that are clearly Unproductive and misaligned with the sales teams goals?