The Dark Social Versus the Dark Funnel

I just think you have way more clarity people do not buy in a funnel. We don't have to go out and give it to them necessarily And when you create that distinction, then you have two separate content strategies. Would you consider podcast mentions and owning your own podcast? So that driving this marriage and then saying that could grow them or driving them actual would you count that as dark social or dark fun? I'm trying to educate marketers that the real dark funnel is where things are being measured by ABM or intent date of purchase.