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RV 66 - Split the Funnel 101

GTM Live

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How to Split the Funnel to Increase Win Rates

There's different levels of buying intent when people convert and enter your pipeline based on these sources. Mixing them together creates a very dangerous game where you don't exactly know what you're getting or what you're gonna get out of it so Those are some of the challenges with the double funnel my recommendation here. I'm gonna stop sharing We're going to show you what we've what I've architected instead in terms of a framework It's basically going a step farther than this which is instead of focusing on the motion high volume leads And then we're gonna do ABM over here.

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