RV 66 - Split the Funnel 101
GTM Live
00:00
How to Choose the Best Things to Invest in and Adjustments to Your Go-to-Market Strategy
Marketers still be thinking about content production through top of funnel middle funnel bottom of funnel lens no I think this is a no. Most people that you're going after falling to the ladder bucket are not currently looking to buy what you sell. So it's expanding your view to be outside of just Advertising marketing content and looking at it like a true revenue professional.
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