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RV 66 - Split the Funnel 101

GTM Live

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How to Improve Customer Acquisition Cost Shut Off Low ROI Programs

It's really interesting to think how sort of like my thinking and my the way that I operate has become a Really interesting blend between demand and rev ops This is go this is something that someone in either of those sections or anywhere else in the business could do. The insights that you're going to get here are going to allow you to improve customer acquisition cost Shut off and have defensible position on why to shut off low ROI programs.

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