RV E23 - MUST LISTEN: Unlearning “Demand Gen” | Unlearn Podcast with Asher and Kelly

1

Introduction

00:00 • 2min

2

Is Demand Generation Dead?

02:28 • 4min

3

Revenue Operations Need a Function to Evaluate Programs to Drive Revenue

06:56 • 3min

4

Is There a Variable 5050 or 7030 Type of Comp Plan for Sales Professionals?

10:14 • 5min

5

Is There a Way to Innovate in Your Business?

14:53 • 4min

6

The Difference Between Demand Creation and Demand Capture

18:28 • 4min

7

Revenue R&D Is Not Demand Based Podcast Right?

22:42 • 2min

8

Revenue R&D for Product Development

25:01 • 2min

9

Revenue R and D and the Revenue Team

27:07 • 5min

10

Is There Additional Ways to Attribute Demand Creation Activities?

32:27 • 2min

11

How to Measure Demand Creation and Demand Capture Differently

34:06 • 3min

12

How to Separate the Functions of Product and Category Strategy

36:52 • 5min

13

Revenue R&D

42:18 • 3min

14

Revenue R&D

45:36 • 4min

15

The Most Effective Argument to the Rest of the C Suite

49:57 • 4min

16

Are There Other People That You Shouldn't Bring On?

54:23 • 3min