How to Separate the Functions of Product and Category Strategy

The next thing is to separate the idea of a program versus the activities that support the program. And I think just that would be a massive leap forward for most B2B organizations because you're literally going to get a bunch of stuff that you didn't know was working or you thought was working but couldn't prove it. Live events are a way to create the podcast which then drives revenue through the podcast and LinkedIn. We drive seven million or more in pipeline a quarter from our podcast and the event feeds into the podcast. You look at your your go to market as a product. Very few people in there saying I found you in Google search. They tell you what created the demand and then