RV E23 - MUST LISTEN: Unlearning “Demand Gen” | Unlearn Podcast with Asher and Kelly
GTM Live
00:00
Is There Additional Ways to Attribute Demand Creation Activities?
Most companies should effectively transform their demand gen function into a revenue R&D function and structure the organization to support that objective. There's these old outdated behaviors about how the demand gen function worked in 2016 that still perpetuate in companies right now. And so when you think about what's going wrong in your organization it's like they think that the only way to measure things is with software because they're only optimizing for demand capture and driving leads.
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