Is Demand Generation Dead?

Chris Walker: I think following digital transformation there's been a lot of adjustments to how businesses want to buy and the sort of direct marketing and sales playbooks have really not caught up with that transformation. He says companies never challenge how we're going to be effective at driving revenue until things are going wrong Like the time to figure out your podcast you're having positive ROI on your paid social media spend cutting out all the garbage lead generation programs that don't drive revenue, he says. "You could have capitalized like many businesses did over that time by doing things differently but don't question it until the economy tanks and you get forced to do it in 2022"