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RV E23 - MUST LISTEN: Unlearning “Demand Gen” | Unlearn Podcast with Asher and Kelly

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Is There a Way to Innovate in Your Business?

Kelly: By breaking it out into these key functions and by looking at it as a pipeline source rather than what department sourced it you're going to create a lot more alignment in your business. "I think the sales marketing like credit fight that I you know had going on in 2017 that still exists in many companies are just so dumb for lack of a better word" He says he consults with tons of smart talented companies and executives but this provides an entirely different way to look at it which solves all the core challenges. Kelly: The logic and process of how I've gone about innovating at what my company does and trying to innovate for the overall revenue professional makes sense.

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