RV E23 - MUST LISTEN: Unlearning “Demand Gen” | Unlearn Podcast with Asher and Kelly
GTM Live
00:00
Revenue Operations Need a Function to Evaluate Programs to Drive Revenue
Many companies already do this as they take the sales up you know operational support for sales functions intent data ABM SDR outbound lead generation. We need a function to look at the entire revenue system evaluate all the programs in a standardized way and decide which wants to kill or experiment on new things. Companies that are winning will move their do what I just said move parts of their demand-gen function under sales and build a revenue R&D function.
Transcript
Play full episode
