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RV E23 - MUST LISTEN: Unlearning “Demand Gen” | Unlearn Podcast with Asher and Kelly

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Is There a Variable 5050 or 7030 Type of Comp Plan for Sales Professionals?

Demand generation is the highest paid marketer other than executives so companies clearly see value in it even if they're misguided. I also think that we should be reevaluating whether a variable 5050 or 7030 type of comp plan for sales professionals is appropriate anymore. There's plenty of ways to convert demand product led growth and sales assisted or enterprise sales motion.

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