Revenue R&D

The macro economic conditions are going to be good for this business model or do you think because of the time component. I agree I think the key there is that market research and by now people like McKinsey have put this out right but so many companies have just not caught up with that in terms of how they go to market. You can immediately find 20 to 80% of the variable program spend on marketing and SDRs is totally wasted. If companies practice this mindset in April it probably would have been effective. But transitioning and adopting it now might be a little challenging.