The Five Basic Brand Plots | Using Booker’s Seven Basic Plots for Brand Storytelling

What if there were templates out there to help you tell better brand stories faster?  

Well, I found them (all five, in fact) tucked away inside of the depths of a book so massive, you can use it as a step stool: Christopher Booker’s The Seven Basic Plots.  

In this episode, I’ll take you through my own journey to discovering this incredible resource, the two plots you can ignore, and go over the five plots that I use to shape my brand stories.

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