The Five Basic Brand Plots | Using Booker’s Seven Basic Plots for Brand Storytelling
Storytelligent | Brand Storytelling with Bryce McNabb
00:00
The Seven Stages of the Hero's Journey
Theory of the hero's journey is that all stories, all great myths from humanity across cultures actually follow the same structure. When you let those stories sit, you start noticing that they tend to group together in these little bundles. A couple years back when I was living in North Carolina, I was working at a company named Story Driven. Essentially, I was in charge of creating our storytelling process and then onboarding our employees onto that storytelling process.
Transcript
Play full episode
