The Five Basic Brand Plots | Using Booker’s Seven Basic Plots for Brand Storytelling
Storytelligent | Brand Storytelling with Bryce McNabb
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The Importance of Storytelling
"I just got fascinated and obsessed with this. We need to be able to do this so that way we can make these stories faster," he says. "It's almost like sugar plums and rainbows and butterflies are in his mind because he's got these dreams being rich, getting out of poverty."
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