Storytelligent | Brand Storytelling with Bryce McNabb cover image

The Five Basic Brand Plots | Using Booker’s Seven Basic Plots for Brand Storytelling

Storytelligent | Brand Storytelling with Bryce McNabb

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The Rebirth Story in Addiction Recovery

For the majority there's a single plot type that defines that industry, but then sometimes you'll notice that it might be two. Oftentimes it's just like they tend to favor their stories. So for instance, healthcare loves rebirth. Startup origin stories, most always follow the quest archetype because you have a person who has a vision that goes out to try to accomplish that vision. And those types of mission based stories are following the overcoming the monster and quest archetypes. A voyage and return story is often found in some sort of consulting or guidance services where you're trying to advise somebody who is overwhelmed by everything.

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