Award-winning branding expert Mike Jones joins host Bryce McNabb to explore the fundamental components of brand DNA. They discuss identifying your brand by understanding your ideal customers, embracing core uniqueness, and polarizing to magnetize your audience. The three vital components of brand DNA, including core values, personality, and story, are also explored. Listeners will learn how to harness visual and audio identity to amplify their message and embrace a big vision. Tune in for invaluable insights into crafting an authentic and remarkable brand.

Mike Jones, a branding expert, explores why a brand is important, even for small firms, and defines what exactly a brand is. He highlights the challenges of differentiating a professional services firm's brand, the importance of credibility and storytelling, and the significance of uncovering an organization's unique qualities. He also discusses the evolving concept of authenticity and the need for deep work to uncover core business beliefs.

Gina Fong, an esteemed assistant clinical professor at The Kellogg School of Management, discusses the importance of customer insight and her role as a consumer anthropologist. She explores the power of asking simple questions, understanding customer motivations, and using brand storytelling as a strategic framework. Fong also touches on sample size in research, delivering difficult information with empathy, and the value of empathy in relationships.

We are ONE WEEK AWAY from the release of my first course: Crafting an Authentic Customer Testimonial. This course will train you on the foundation of brand storytelling, and teach you my Emmy-winning formula. Register here: https://brycemcnabb.com/course In this episode, I’m giving you a sneak peak into the course. Because it's not the process and steps alone that will make you a great storyteller. It's the mindset from which you carry out the process. The attitude from which you do the work, that's what will truly set your stories apart. Without the right mindset, you won't dig for the meaning required to raise your story to the next level. And without the right mindset, you won't be able to establish the trust you need to tell these stories. Whether that be trust from your team, clients, leadership, or the story subjects themselves. You’ll Learn The role of the storyteller is that of a servant and shepherd. The responsibility of the brand storyteller is to be a source of blessing and honor. The concept of Planned Authenticity Stories are tools of empathy & understanding Marketing is relationship building at scale. You must reward the audience for their attention. Life is based on cycles. CONNECT WITH BRYCE AT STORYTELLIGENT ⁠Turn Strangers Into Advocates [FREE Guidebook]⁠ ⁠Instagram⁠ ⁠YouTube⁠ ⁠LinkedIn⁠ ⁠Website

As we ramp up to our release of the first Storytelligent course: Crafting an Authentic Customer Testimonial, I wanted to touch on the 7 most common mistakes I see made in regards to customer testimonials so you know to avoid them. These are issues I repeatedly run across through my work that 1. Prevents testimonials from being made 2. Slows down production 3. Dooms the success of your testimonials from the beginning While customer testimonials are extremely valuable, we need to make sure we're approaching them properly, so we get the most value out of our, and our client's, efforts as possible. And we are TWO WEEKS AWAY from the release of my first course: Crafting an Authentic Customer Testimonial. This course will train you on the foundation of brand storytelling, and teach you my Emmy-winning formula. Register here: https://brycemcnabb.com/course CONNECT WITH BRYCE AT STORYTELLIGENT Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube LinkedIn Website

Last week I introduced you to my 5-step brand story framework. BUT -- I failed to put it in context and show you what a brand story looks like. That's exactly what I'll be doing in this episode. Because a common misconception regarding brand stories is that companies believe it's "their" story. So I wanted to help give you a solid understanding of: - what a brand story is - the two parts of your brand story - and which part you need to tell first. Then we listen to a clip from a workshop led by Larry McEnerney, the former head of the University of Chicago's Writing program, as he brilliantly delivers the program's brand story, and I show you how it lines up with my 5-step framework. And I have a special announcement! I've put together my first course: Crafting an Authentic Customer Testimonial. This course will train you on the foundation of brand storytelling, and teach you my Emmy-winning formula. Register here: https://brycemcnabb.com/course CONNECT WITH BRYCE MCNABB AT STORYTELLIGENT Turn Strangers Into Advocates [FREE Guidebook] Website LinkedIn Instagram YouTube

Continuing where we left off, I finish my 3-part definition of what a story is, and give you the long-awaited 5-step brand story framework. This episode is packed with information, and I know you’ll get a lot out of it. But, the icing on the cake is unveiling the 5-step brand story framework! Join me as we explore the crucial components of a captivating story: theme, conflict, and more. If you'd like a copy of the framework for a handy reference, ⁠⁠you can download it here⁠⁠. I'm genuinely excited to see how you apply it to your own stories. So, if you use the framework as your storytelling guide, don't forget to share a link with me! I can't wait to witness the incredible work you'll create. Get ready for storytelling magic in this power-packed episode! === CONNECT WITH BRYCE ⁠⁠LinkedIn⁠⁠ ⁠⁠Instagram⁠⁠ ⁠⁠YouTube⁠⁠ ⁠⁠Website⁠⁠ ⁠⁠Turn Strangers Into Advocates [FREE Guidebook]⁠⁠

What makes a story a story? What exactly is it? How would you define it? And why is it that some stories succeed and others just flop? As I continue to get back into the swing of things, focusing on first principles of brand storytelling, it just seemed appropriate to cover storytelling and give you my 5-step story framework. Unfortunately (or fortunately?) we actually don't make it to the 5-step framework in this episode, and we'll cover that next time in part two. In this episode, we look at what a story is, and why it is the way it is. Basically, we define stories and begin to look at story structure and how they're shaped. We unpack how stories are a model for life, the underlying moral equation we all believe in, and the 3 C's of storytelling. CONNECT WITH BRYCE AT ⁠⁠BRYCEMCNABB.COM⁠⁠ ⁠⁠Turn Strangers Into Advocates [FREE Guidebook]⁠⁠ ⁠⁠Linkedin⁠⁠ ⁠⁠YouTube⁠⁠ ⁠⁠Instagram⁠⁠

Explore the art of storytelling as a powerful tool for marketing. Discover how to create genuine connections with your audience that stand the test of time. The journey includes understanding the nuances of effective communication and the importance of fostering authentic relationships. Learn how to craft your brand story to engage potential customers at different stages and earn their trust along the way. An enlightening discussion that compares brand storytelling to the dynamics of romantic relationships offers valuable insights.

What if there were templates out there to help you tell better brand stories faster?   Well, I found them (all five, in fact) tucked away inside of the depths of a book so massive, you can use it as a step stool: Christopher Booker’s The Seven Basic Plots.   In this episode, I’ll take you through my own journey to discovering this incredible resource, the two plots you can ignore, and go over the five plots that I use to shape my brand stories. CONNECT WITH BRYCE AT MCNABB STORYTELLING Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube Twitter Website