What Is a Story? | My 5-Step Brand Story Framework - Part 1

What makes a story a story? What exactly is it? How would you define it?

And why is it that some stories succeed and others just flop?

As I continue to get back into the swing of things, focusing on first principles of brand storytelling, it just seemed appropriate to cover storytelling and give you my 5-step story framework. Unfortunately (or fortunately?) we actually don't make it to the 5-step framework in this episode, and we'll cover that next time in part two.

In this episode, we look at what a story is, and why it is the way it is. Basically, we define stories and begin to look at story structure and how they're shaped.

We unpack how stories are a model for life, the underlying moral equation we all believe in, and the 3 C's of storytelling.

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