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6min chapter
What Is a Story? | My 5-Step Brand Story Framework - Part 1
Storytelligent | Brand Storytelling with Bryce McNabb
The Importance of Belief in Positive Things
We all believe in a moral equation to life that there's this deep belief within us that eventually the events of our lives will add up to neutral. We are bonded by our challenges and our struggles. The simplest story structure can be found in copywriting. It's problem, agitation, solution, your customer,. You dig into your customer's problem. Then you provide them their solution. And now your solution looks amazing because you've just met them at this point of frustration.
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