What Is a Story? | My 5-Step Brand Story Framework - Part 1
Storytelligent | Brand Storytelling with Bryce McNabb
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How to Achieve Your Goals
According to Jordan Peterson's model, in normal life, what you want to happen is only have neutral events happen. A negative event is something that negatively disrupts my progress. Positive events might be things that are surprises but end up positively impacting my progress. Stories require twists that surprise and build conflict.
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